True Demand: Build Value, Consensus & Winning Business Model
Published 12/2025
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Language: English | Duration: 2h 9m | Size: 1.14 GB [/center]
Build customer-driven marketing, decode demand, and design business models for the digital and AI-powered marketing era.
What you'll learn
Learn to analyze user needs using the True Demand framework and break down functional, emotional, and asset value.
Build user insights beyond data by identifying personas, perception gaps, and real scenarios that shape product decisions.
Design sustainable business models by combining value creation, market consensus, monetization logic, and AI-driven strategy.
Apply the Value-Consensus-Model system to real cases and create a complete growth strategy for digital and AI-era businesses.
Requirements
No prior business or technical background is required.
Description
（This course contains the use of artificial intelligence.）Understanding what customers truly want is the foundation of every successful marketing strategy.This course teaches the True Demand Framework-a practical, modern system for decoding user needs and designing marketing that works in the digital and AI era.By taking this course, learners will:Master customer insight: understand functional, emotional, and asset value that drive real purchasing decisions.Analyze consumer behavior beyond data and discover perception gaps, identity needs, and scenario-driven actions.Create value-based marketing strategies that resonate with users and differentiate your brand in competitive markets.Design persuasive messaging using emotional value, brand storytelling, and user-centered communication.Build market consensus by aligning stakeholders, shaping perception, and influencing customer trust.Develop strong brand positioning through value framing, identity logic, and long-term brand equity.Understand modern marketing ecosystems, including social platforms, digital channels, and algorithm-driven reach.Apply AI-powered marketing thinking to user segmentation, content strategy, and customer journey design.Design profitable business and marketing models that connect value creation with monetization and sustainable growth.Use real-world global cases, including consumer brands, digital platforms, luxury goods, and successful Chinese companies.This course is designed for marketers, founders, product leaders, MB A learners, and anyone who wants to build customer-driven marketing that delivers real results.If you want to understand customers more deeply, make smarter marketing decisions, and build strategies that win-this course will give you the tools.
Who this course is for
Product, marketing, and strategy professionals who want deeper user insight beyond data and trends.
Entrepreneurs and founders who want a clear framework to understand users, create value, and build scalable business models.
Managers and future leaders seeking practical tools to make better decisions, align teams, and drive growth.
MB A students and lifelong learners looking for a modern, real-world approach to business thinking in the digital and AI era.
Anyone curious about why businesses succeed, how value is created, and how to design meaningful products people truly want.